Shopify Pricing
Shopify costs $29/month but add in transaction fees, theme charges and expensive apps and users end up paying much more
How much does Shopify really cost?
Record numbers of Shopify users moved from Shopify to ShopWired, and the number of customers migrating is increasing month-on-month.
One of the key reasons Shopify customers tell us they're moving to ShopWired is that we're a European focused platform, built and developed from Europe. Customers like our features that are specific to European businesses (like our features for VAT), and they like that they can speak to a support team that's based in DK and the UK or Denmark too.
Another key reason Shopify customers move to ShopWired is the level of support offered by our support team. We put a lot of effort into supporting our customers, whether they're complete novices or experienced ecommerce experts who just need a helping hand from time to time.
Customers moving to ShopWired from Shopify tell us that they are tired of the different apps that you need to pay for to to achieve basic functionality. A lot of the functionality included in Shopify's expensive apps is included in ShopWired's core platform completely free of charge. And 95% of apps available on ShopWired have been built and developed by us.
ShopWired prides itself on the level of support we provide, always striving for perfection. Our ratings on indepdendent review websites like TrustPilot place us as the best rated ecommerce platform in the world.
Shopify offers just 9 free themes. Each of the other themes they offer comes at an additional cost. All ShopWired’s themes are offered to all our customers free of charge.
Each of Shopify’s plans means that you have to pay an additional transaction fee to Shopify (in addition to the fee you pay to your payment gateway). On Shopify’s Basic plan the transaction fee is 2%. If you use Shopify’s payment gateway you don’t pay a transaction fee, but Shopify’s gateway is just a rebranded version of Stripe. To use Shopify Payments you’ll pay rates from 2.2% +20p, compared with just using Stripe which costs 1.4% +20p when used on ShopWired.
If you’re currently using Shopify, you may be concerned about how easily you can migrate your store to ShopWired, but you needn’t be.
When considering whether to migrate, it’s important to remember that the ShopWired onboarding team are here to help you as much as you need them to during the process.
We have also built systems to migrate product data, including images, and customer data automatically within just a few minutes. Most of the other data on your Shopify account can be copied across quickly, and then you just need to choose a new ShopWired theme and re-brand it using our online theme editor.
A like for like comparison of ShopWired’s Pro package and Shopify’s Basic package.
| Shopwired | Shopify | |
|---|---|---|
| Monthly cost | DKK 440 + VAT | $29.95 |
| Additional fees on customer orders | 0% | 2.0% |
| Review rating on TrustPilot for customer support | 4.9/5 | 1.5/5 |
| Customer help and support team | Based in the UK and Denmark | Not based in Europe |
| Cost of templates/themes for your website | All themes free of charge | 9 free, 64 paid |
| Wholesale/trade/business to business features | Yes | Not present |
Choosing the best alternative and moving your online store from Shopify to ShopWired could be the best move you've ever made.

ShopWired's automatic migration tools make migrating your product and customer data from Shopify a breeze. Simply download your data from your Shopify account and upload it straight into ShopWired.
Find out more information about how easy it is and make the move today.
The main reason customers migrate from Shopify to ShopWired is that we are a European company, with a platform built and developed in Europe and supported by DK and UK based support team.
Shopify have over 1 million customers, so they're a massive company compared to ShopWired. But we believe bigger isn't always better, in fact we'd say our smaller size (hosting around 10,000 websites in Europe) makes us an ideal choice for any European company because we value each and every customer that we have.
Shopify Payments is built using the Stripe payment gateway, its just rebranded as Shopify Payments. If you use it, you won't pay a transaction fee but Shopify Payments is expensive compared to when you just use Stripe (0.8% per transaction more expensive). You can read more about Shopify's transaction fees here.
Shopify's basic package is £24 a month, compared with ShopWired's charge of DKK 440,00 + VAT per month. Looking at the monthly fee alone, Shopify is slightly cheaper, but Shopify has many other hidden costs. Find out more about Shopify's hidden costs in our article, How much does shopify cost?.
Unfortunately Shopify themes can't be used on other platforms like ShopWired so instead you'll need to pick a new theme from ShopWired's collection and customise its look and feel. If you want something a little more bespoke please contact us and we can discuss your requirements.
ShopWired doesn't provide its own POS system, instead we'd recommend that you use Vend which is one of the largest POS systems in the world. Your ShopWired account can connect seamlessly with Vend to sync products, stock and orders.
No, there is no reason for you to lose any search engine rankings. If you have a good position in search results then we have some guidance for you to follow when migrating to make sure the process is as smooth as it can be and that your rankings are not disrupted. For more details see here.
You can use ShopWired's migration system to copy your customer accounts data across automatically. All the customer information will be preserved but they'll need to use a new password to access their account information. We can place a notification on the account login page giving customers an easy way to create a new password.
Absolutely. In fact many users migrating from Shopify report a slightly quicker download time for their website because of our server locations and overall platform architecture.
Yes. ShopWired does offer an enterprise solution and its used by some well known brands in Europe like Superdrug and Wowcher. If you're comparing ShopWired Enterprise and Shopify Plus, you can read more about Shopify Plus here.
Shopify costs $29/month but add in transaction fees, theme charges and expensive apps and users end up paying much more
How much does Shopify really cost?Shopify's unique pricing structure comes with many hidden costs, not least transaction fees
Shopify transaction fees explained