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Easyfood's targeted interface: Elevating trade fair and event experiences
Easyfood's customized e-commerce website empowers trade fair attendees to scan products with their smartphones, explore details, and save favorites for discussions with sales representatives.
Simultaneously, Easyfood gains valuable insights into user behavior and product preferences.
This innovative approach seamlessly bridges the gap between the online and offline worlds, enriching the fair experience.
Enhancing customer experience and sales: Insights from Johanne Engelhardt Ibsen Said, Innovation and Design Manager at Easyfood
Easyfood's digital transformation journey
Innovation and customer engagement drive Easyfood's success
Easyfood, part of the Orkla family, excels in crafting top-quality bakery products for convenience.
Fueled by innovation and customer partnerships, they employ design thinking as a cornerstone of their strategy.
Their ability to swiftly translate market trends into innovative products is fundamental to their success, enriching their customers' offerings and boosting their business.
Selling in +24 countries
Revenue + DKK 500.000.000
+200 products
Key elements of Easyfood's ShopWired solution
Tailored user interface
The customized user interface ensures a personalized experience based on user account types, granting access to extensive product details, marketing resources, and a repository of media assets.
Streamlined links to partner wholesalers
Convenient links to partner wholesalers are readily available for quick access.
Exclusive benefits for registered users
Registered users can easily order sample boxes for new product launches, explore personalized product assortments and pricing, access comprehensive information, recipes, helpful guides, view order history, and review personalized price lists.
Enhanced trade fair and event solution
Leveraging Easyfood's e-commerce system, we've developed a tailored tool to elevate the digital customer journey during trade fairs and events.